Site analysis and user retention go hand in hand. This is because most users have very limited patience. In one study, 40% said they’d abandon a site that took longer than 3 seconds to load.
If your site loads slowly, or they can’t find what they want fast enough – they’re gone.
Site analysis can help to identify the points at which you lose users. Here’s why you behind every successful website lies a great analysis.
1. Low Traffic
It takes plenty of time to build a sustainable flow of traffic to your website.
However, if your website has low traffic day after day, and month after month, it’s quite possible that there’s something wrong with your site that’s preventing better outcomes.
This could be to do with your marketing strategy. But it may also be due to underlying problems with your site which site analysis can help to identify.
2. Broken Links
You’ve got a customer through from the search results onto your landing page. They like your product, they like your site.
They click on a link, which takes them to a 404 error. They close the tab and head to a competitor.
As we’ve said, users are not patient. It’s true for everyone. When’s the last time you gave a site a ‘second chance’ after finding a 404 instead of the information you wanted? Exactly.
You can also pick up on broken inbound links. Negotiate to have these fixed to give your website a bit more search juice.
3. Bounce Rate
If your bounce rate is really high, this could be for a number of reasons. But it’s a sign that your site isn’t as efficient as it could be.
An analysis could show you where you’re promising users one thing and then delivering another. This is another key source of user frustration and leads to a high bounce rate.
You need to give them what they promise. This builds trust between you and the user, hopefully securing future website use.
4. Conversion Rate
If your conversion rate is low, there are a couple of things to look at.
Firstly, are your landing pages as fine-tuned as they could be? You want to be pushing customers in very specific directions rather than giving them lots of choices – to push them down the funnel.
The other aspects to look at are technical, which decent analytical tools can really help you with.
5. Load Times
Loading. Loading. Loading.
Nope. Your users simply won’t put up with this. A good analysis can identify the technical pain points causing users grief so that you can solve the problem.
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