You could have the best website in the world, but without traffic it’s worthless. There are many ways to bring traffic to your website. You could buy a billboard and put your url on it. You could print it on a business card and hand it to everyone you meet. While these may work they are very ineffective.
The best traffic you can bring to your website is organic traffic or paid search. Each have their advantages and disadvantages. Where we focus is on organic traffic and paid search. Organic traffic is getting your website ranking so when someone searches on Google a term related to your business your website shows in the results and ideally on the first page and in the top 1-3 positions. There is a lot of factors that Google and other search engines decide when displaying those top results. This is where SEO comes into play. By changing things and optimizing your website, building authority of your site by having other websites link to it, and having relevant and rich content, Google and others will begin to show your site above the others. People will search the terms we have targeted and voila! Traffic on your website.
While we might make this sound easy, it is a process that takes time and requires on going attention but the results of the traffic can be well worth the investment. Another option to bring traffic to your site is just to buy ads on the keywords, and you’re immediately at the top of the search results. This can be an effective strategy depending on your business and budget. We usually recommend at least one method or a hybrid approach of both.